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# Operation Key Metrics

# 1. Overview

You can directly view the most critical operation metrics of this project on the Workspace, allowing you to quickly understand the overall operation performance of the project.

# 2. Use Instructions

# 2.1 Preset Event Settings

Access: Engage Settings > Preset Event Settings

In order to obtain the corresponding preset metrics on the dashboard, you need to first configure the relevant events in the Preset Event Settings.

# 2.2 Metric Configuration

Due to the different metrics that different projects focus on, we provide a slot-based metric management capability. Workspace supports a total of four metric slots, allowing you to monitor on your most used metrics.

Add a Metric

You can add new metrics by clicking the plus sign (+) on the metric card.

Then, you can select the metric and the time window, and save it to view on your workspace.

  • After clicking on the edit button, you can modify the metric and time window.
  • You can delete a card by removing the metric.
  • The configuration of the metric card is personalized for the user.
  • Hover on the upper right corner of the card and you may click to update the metric by re-calculating the metric value.

Basic information about metrics

  • Metric Name: Displays the name of the selected metric.
  • Metric Timezone: The timezone used for calculating the metric.

Note:

  • If the user has not enabled the timezone, the metric timezone is the server timezone by default.
  • If the user has enabled the timezone and selected 'local time' as the default timezone, the metric will not display timezone information.
  • If the user has enabled the project timezone, the timezone on the indicator will be adjusted to the project default timezone for unified calculation.
  • Metric Date Window: Provides corresponding calculation windows for the selected metrics (yesterday, today, last week, this week, last month, this month, past 7 days, lastest 7 days, past 30 days, lastest 30 days).
  • Metric Value: The specific value of the metric calculated based on the selected date window.

# 2.3 Metric Definition and Time Window

A total of 12 preset metrics are provided, each of which can be used for display on a metric card. Among them, 8 metrics require configuration of preset events before they can be used.

Metric Name Preset Event Unit Time Window Metric Meaning
Total Planned Push Users / person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the number of unique users in the target audience after deduplicating the sent IDs and applying frequency control filtering.
Total Push Succeed Users / person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the total number of unique individuals who were successfully reached through the messaging channel.
Number of Running Tasks / unique current The total number of ongoing operation tasks in the current project.
Total Push Succeed Times / person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the total number of successful deliveries through messaging channel sending interface.
Number of New Users New User Event person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the number of users after deduplication who performed 'new event' actions.
Number of Active Users Active Event person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the number of unique users who performed 'active event' actions.
Number of Paid Users Top-up Event person yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the number of unique users who performed 'top up' actions.
Active User Paid Rate Active Event Top-up Event % yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the ratio of top-up users to active users.
New User First Day Pay Rate New User Event Top-up Event % Weighted average yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the proportion of new users who made a top-up event on their first day.
Pay Rate of Push Succeed Users Top-up Event % Weighted average yesterday, today, last week, this week, last month, this month, past 7 days(T+1), latest 7 days(T), past 30 days(T+1), latest 30 days(T) During the statistical period, the proportion of top-up users among the users who received push notifications.
Day 1 Retention Rate of New Users New User Event Active Event % Weighted average the day before yesterday, last week, this week, past 7 days, past 14 days, past 30 days During the statistical period, the average retention rate of new users on the following day.
Day 1 Retention Rate of Active Users Active Event % Weighted average the day before yesterday, last week, this week, past 7 days, past 14 days, past 30 days During the statistical period, the average retention rate of active users on the following day.
> "T+1" and "T" are the timing for calculation. > T+1: does not include today's data, calculated at 0:00 every day. > T: includes today's data, calculated every time the workspace is opened or when the refresh button is clicked.

# 2.4 Permissions

Users with "Edit" permission of "Operation Settings" can edit and delete the preset events.

The current Engage Roles include:

  • Operation Admin
  • Operation
  • Data Engineer

Operation Admin has the permission to set preset events.

Functions Permissions Details
Operation Settings View View fatigue control rules, approval settings, whitelist, locale settings and preset event settings.
Edit Edit fatigue control rules, approval settings, whitelist, locale settings and preset event settings.

Operation and data engineers only have the permission to view preset events.

Functions Permissions Details
Operation Settings View View fatigue control rules, approval settings, whitelist, locale settings and preset event settings.

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